You've built something creative people actually want to book. The problem is the money side rarely keeps up. I go through your numbers and strategy — showing you what you're losing, where it's going, and how to plug the gaps.
You're busy. You're booking. The invoices are going out the door. But somewhere between the income coming in and what's left in the bank, money goes missing — and your pricing, SEO and competitors may be costing you just as much. I find it all, show you exactly what's happening, and give you a clear plan to fix it.
I'm a qualified accountant with a background in financial analysis for FTSE 100 companies. I started Profit Vows because that level of detail almost never reaches the small creative businesses that need it most — and frankly, it should.
I'm based in the East Midlands and I work with wedding businesses only. Sticking to one industry means the analysis is sharper than anything a generic financial consultant could put together.
From the first email to the final report, every step is laid out. You know what you're getting, when you're getting it, and what it means for your business.
Every report is written from your own data. What lands in your inbox is a proper, consultant-grade document showing the full picture of your business — and what to actually do about it.
Every report is built entirely from your own data and goals. No templates, no guesswork, no generic advice. Pick the depth of analysis that matches where you're at.
Straight answers. No jargon.
Yes. Anything you send me is handled in line with UK GDPR. Your data is only used to write your report and is never shared with anyone else.
No. Profit Vows is business management consultancy. I'm not regulated by the Financial Conduct Authority (FCA) and I don't give regulated financial or investment advice. For tax decisions, I'd point you to a qualified UK accountant.
Usually your last 12 months of income and expenses — but you decide how you share it. Bank statements, invoices, accounting software exports (like Xero or QuickBooks), or even a simple summary spreadsheet all work. Not comfortable sharing financials at all? That's fine — I can focus entirely on pricing architecture, SEO, competitor positioning and growth strategy instead. I'll confirm exactly what I need at the discovery stage.
No — absolutely not. You never need to share raw bank statements. Summary figures or accounting exports work just as well. And if you'd prefer to keep your financials private entirely, there's still a full report to be built around your pricing, SEO, competitors and growth strategy. You only share what you're comfortable with.
The Analysis lands within 5–7 days of me getting your data. Full Strategy and Growth Partner reports take 10–14 days. I'll confirm a specific delivery date once your data is in.
Bespoke, top to bottom. Every report is built from your actual data and goals — your pricing, your market, your patterns. No two reports look the same. You won't get a generic document with your name dropped into it.
For now, yes. I work with wedding industry businesses only — photographers, illustrators, venues, planners, caterers, stylists. Sticking to one industry means I actually know what I'm looking at, rather than guessing.
No long forms upfront. No mystery about what happens next. Send your application across in under two minutes — I'll take it from there.